When Steve Jobs blessed the world with the first Macintosh Computer in 1984, everything changed. In the years that followed, he transformed from a computer geek into a dynamic and successful Silicon Valley powerhouse. In the three years since his death, four major motion pictures have been produced to study his complex genius.
Society’s fascination with Steve Jobs is not unwarranted. Under his guidance, Apple dominated the technology world and established itself as an iconic trendsetting brand. Apple did not know the meaning of the word failure. Every new product was met with an overwhelming amount of customer support and set the standard for the rest of the industry. Apple marketed a lifestyle, which everyone wanted to be apart of.
So some eyebrows were definitely raised when Apple decided to enter the highly competitive and segmented “streaming war” 12 years after Steve Jobs famously called the subscription model “the wrong path” for the music industry. Not only was Apple disregarding its iconic leader’s advice, but it was also entering this market almost 10 years after its inception—no longer setting the trends, but following them. Continue reading “iLost: Apple wanders from Job’s direction and its traditional marketing model with its debut of Apple Music”
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