Lil Nas X’s wild west journey has shaken the entire music industry

Old Town Road has become the song of the year (or decade, really) and Lil Nas X has become the king of the internet.

To commemorate this special moment, two co-workers and I decided to chronicle Lil Nas X’s meteoric, record-breaking rise to fame through a Tableau visualization. Check it out here (screenshot below).

Continue reading “Lil Nas X’s wild west journey has shaken the entire music industry”

Google Online Marketing Challenge – 1st Place Social Impact Globally

I participated in the Google Online Marketing Challenge with five other team members as apart of the TexasMedia sequence. We strategically planned, launched and optimized a 21-day Google AdWords campaign with Search, Display and Video components and earned first place globally in the social impact category. Continue reading “Google Online Marketing Challenge – 1st Place Social Impact Globally”

Search Engine Marketing P.O.V.

My Advanced Media Strategies professor tasked our class with creating a P.O.V. on the increasingly popular topic of search engine marketing. She selected our deck as one of two finalists from our class to distribute to all of the advertising and public relations faculty on campus. It will also be distributed on social channels through Texas Advertising and Public Relations (formerly Texas AdGrad).

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The Music Run encourages participants to collectively run to the beat

This post was originally featured on ORANGE Magazine’s website.

Running a 5K certainly doesn’t appeal to everyone. But if you provide some beer, blast some upbeat jams through 120 speakers throughout the 3.1-mile course and enlist the infamous Left Shark to cheer everyone on, some initial skeptics might be more willing to participate. Continue reading “The Music Run encourages participants to collectively run to the beat”