Google Online Marketing Challenge – 1st Place Social Impact Globally

I participated in the Google Online Marketing Challenge with five other team members as apart of the TexasMedia sequence. We strategically planned, launched and optimized a 21-day Google AdWords campaign with Search, Display and Video components and earned first place globally in the social impact category. Continue reading “Google Online Marketing Challenge – 1st Place Social Impact Globally”

Search Engine Marketing P.O.V.

My Advanced Media Strategies professor tasked our class with creating a P.O.V. on the increasingly popular topic of search engine marketing. She selected our deck as one of two finalists from our class to distribute to all of the advertising and public relations faculty on campus. It will also be distributed on social channels through Texas Advertising and Public Relations (formerly Texas AdGrad).

Continue reading “Search Engine Marketing P.O.V.”

The Music Run encourages participants to collectively run to the beat

This post was originally featured on ORANGE Magazine’s website.

Running a 5K certainly doesn’t appeal to everyone. But if you provide some beer, blast some upbeat jams through 120 speakers throughout the 3.1-mile course and enlist the infamous Left Shark to cheer everyone on, some initial skeptics might be more willing to participate. Continue reading “The Music Run encourages participants to collectively run to the beat”