Boutique Gyms, Fitness Subscriptions Grow as Industry Flexes Muscle

A previous version of this post originally appeared on Reporting Texas.

A scroll through @spinsyddy’s Instagram displays picture-perfect #cleaneats, at-home training videos and silly post-workout Boomerangs that chronicle Sydney Torabi’s engagement in the Austin fitness scene. Continue reading “Boutique Gyms, Fitness Subscriptions Grow as Industry Flexes Muscle”

Google Online Marketing Challenge – 1st Place Social Impact Globally

I participated in the Google Online Marketing Challenge with five other team members as apart of the TexasMedia sequence. We strategically planned, launched and optimized a 21-day Google AdWords campaign with Search, Display and Video components and earned first place globally in the social impact category. Continue reading “Google Online Marketing Challenge – 1st Place Social Impact Globally”

Search Engine Marketing P.O.V.

My Advanced Media Strategies professor tasked our class with creating a P.O.V. on the increasingly popular topic of search engine marketing. She selected our deck as one of two finalists from our class to distribute to all of the advertising and public relations faculty on campus. It will also be distributed on social channels through Texas Advertising and Public Relations (formerly Texas AdGrad).

Continue reading “Search Engine Marketing P.O.V.”