Google Online Marketing Challenge – 1st Place Social Impact Globally

I participated in the Google Online Marketing Challenge with five other team members as apart of the TexasMedia sequence. We strategically planned, launched and optimized a 21-day Google AdWords campaign with Search, Display and Video components and earned first place globally in the social impact category. Continue reading “Google Online Marketing Challenge – 1st Place Social Impact Globally”

Search Engine Marketing P.O.V.

My Advanced Media Strategies professor tasked our class with creating a P.O.V. on the increasingly popular topic of search engine marketing. She selected our deck as one of two finalists from our class to distribute to all of the advertising and public relations faculty on campus. It will also be distributed on social channels through Texas Advertising and Public Relations (formerly Texas AdGrad).

Continue reading “Search Engine Marketing P.O.V.”

University Of Texas graduate students embark on an “intellectual adventure” to illustrate ‘invisible’ members of the Austin community

AUSTIN, Texas—The Senior Fellows Honors Program of the Moody College of Communication hosted sociologist Javier Auyero and his team of graduate sociology students Nov. 5 in the Belo Center for New Media to discuss their exploration of the lives of Austinites living on the margins of society as portrayed in their book, “Invisible in Austin: Life and Labor in an American City.” Continue reading “University Of Texas graduate students embark on an “intellectual adventure” to illustrate ‘invisible’ members of the Austin community”